How Marketing fundamentals could make anyone a Better Marketer
In this article, I am going to talk about the fundamentals of marketing , differences between digital marketing and traditional marketing, CATT marketing funnel, Integrated digital marketing and personal branding. This article will be useful for freelancers, digital marketers and entrepreneurs This article is the summary of what i learned in 2nd session of my digital marketing internship program
The Fundamentals of marketing :
Marketing encompasses the strategies and tactics brands use to promote their products and services to consumers. Everything from market research to writing ad copy falls within the realm of marketing.
Marketing is based on science not on creativity and is about sending right message to the right person at the right time. Marketing starts before creating the product.
A Great product sells itself, never let marketing become more important than the product. A Great product converts your customers in to a brand ambassadors, word of marketing is the best channel of marketing ever.
A good marketer never stops learning.
Though the fundamentals of marketing may remain steady over time, the specific strategies businesses deploy are affected by a number of factors such as changing consumer demographics, emerging technology, fluctuating marketing conditions etc.
Marketing cannot be out sourced completely to a marketing agency, the founder/owner/entrepreneur should be a marketer or should have some basic knowledge about marketing.
Good marketing is all about good communication, Clarify Your Message So Customers Will Listen
Effective marketing appeals to customers the way a great story appeals to an audience.
copy writing, sales, advertising is one of the components of marketing.
Notable quote: “Some dog owners want gluten-free food, loaded with high-value placebos. But let’s not get confused about who all this innovation is for. It’s not for the dogs. It’s for us.”
Digital marketing v/s Traditional marketing :
The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.
With the rise of social media, traditional marketing is often undervalued by marketers. However, traditional marketing still very much has a place in a consumer’s day to day life.
According to ClickZ, “Internet users now make up 57% of the global population. On average, people spend 6 hours and 42 minutes online each day. By 2021, a projected 73% of all ecommerce sales will come from mobile.”
That’s a mind-bogglingly huge amount of time and opportunity to do some clever digital marketing.
CATT Marketing Funnel :
CATT funnel is how your audience will go through the entire journey with you.
Wealth =n ^ CATT
Where ^ denotes power. Where your niche (n) will be successful and powerful with the CATT you will apply.
N — stands for Niche. The unique no.1 offering you have for your audience.
C — stands for Content. Create useful content, blogs, emails, videos, podcasts, webinars, posts, and much more to generate leads.
A — stands for Attention, pulling traffic to your content. Also through social media ads etc.
T — stands for Trust. Personalize your communication in emails.
T — stands for Transaction. Convert leads into customers.
How to choose right niche ?
The best way to find your niche is to know three things.
Do you have a talent or a skill?
Are you passionate about that skill?
Is there a market for the skill that you have.
If the answer to all your questions is yes, then that is a niche that you can monetize.
The picture below will help you understand this in one view.
Integrated Digital Marketing :
People generally focus on one or two or hardly three techniques of digital marketing but if you really wanna grow at exceptional levels then you have to use all the techniques together in an integrated way.
Personal Branding: Mass Trust Blueprint :
Personal branding is the practice of marketing people and their careers as brands.
It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization.
Whereas some self-help practices focus on self-improvement, personal branding defines success as a form of self-packaging.
Your personal brand is how you promote yourself.
It is the unique combination of skills, experience, and personality that you want your followers to see.
It is the telling of your story, and the impression people gain from your online reputation.
The evolution of personal brand is as shown in figure
why personal branding is important ?
The best known will always beat the best, people want to hear from the people not from the Brands.
Marketing is very very important for your business and for your life because we always try to promote ourselves for the betterment of our lives, be it the job interview, monthly report statements to the boss, or pitching an idea to family or any other people.
There is a procedure for the whole process of acquiring new skills.
Learn new skills through understanding the concepts, remembering the facts, and practicing the procedures.
Work with your new skills, put them to implementation. Real-world implementation will help you to understand in a better way. Find some work like freelancing, a job, or your own projects.
Blogging can help you because writing down whatever you learned gives you a stronger hold on the concepts and also help you build your Personal Brand.
Consulting and Mentoring are the next steps in your evolution. Teaching something you learned provides a lot of scopes for your brain to grow because teaching someone else is itself a creative field.
The startup is the last step in the journey. Your own project for marketing your own products or services allows you to apply gully whatever you learned about the market.
And if you reached till here, believe me, you are really capable of taking actions and steps for your evolution. And you can make it.
Thank you so much for staying with me till the end. I really appreciate your efforts for your growth.
Finally, I thank Digital Deepak for his amazing internship program which really helped me to write this much long article, I can’t believe it’s the first time I have written such a big article.